Alibaba priced AI glasses at $660 and launched a ChatGPT competitor

Alibaba On Thursday, it announced pricing for its upcoming artificial intelligence glasses and launched a new chatbot powered by its latest AI models.

Quark AI glasses will go on pre-sale on Alibaba’s e-commerce platform Tmall on October 24, the Chinese tech giant said. The pre-sale price will start at 4,699 Chinese Yuan ($659.4) but after various discounts are applied, it will cost 3,999 Yuan.

Alibaba will start shipping the product from December.

The Hangzhou-headquartered firm unveiled AI Chat Assistant, a new chatbot mode in its existing Quark app.

The latest moves are part of Alibaba’s aggressive AI push this year that has seen the company release updated models and A drive to revive sales in its cloud computing business Through which it sells much of this technology to businesses.

But the glasses and chatbot product highlight a growing area of ​​focus for Alibaba – AI aimed at consumers.

Alibaba shares closed up nearly 1.7% in Hong Kong, and its US-listed stock also rose in premarket trade.

Alibaba First announced Quark AI glasses in July. This is the first product of its kind from the Chinese giant and the eyewear is powered by the company’s Qwen large language model and its Quark AI assistant.

The glasses support functions such as hands-free calling, music streaming and real-time language translation.

Along with smartphones, many tech companies see wearables, especially glasses, as the next frontier in computing. Quark AI Glasses is Alibaba’s answer Meta’s smart glasses Which was created in collaboration with Ray-Ban.

The Chinese tech giant will now compete with Chinese consumer electronics players Xiaomi who this year Released its own AI specs.