Apple will cut iPhone Air production ‘significantly’, report says, after new survey reveals ‘virtually no demand’
iPhone Air It’s Apple’s boldest smartphone design in years, but it doesn’t seem to move the needle for customers, who have clearly paid close attention to high-end cameras and battery life. According to A New report from Nikkei Asia Published on Wednesday Apple will significantly reduce iPhone Air production after disappointing sales, as customers appear to be lining up for the more traditional iPhone 17 and larger iPhone 17 Pro.
Exactly how low is demand? According to Nikkei, which spoke to multiple sources familiar with the matter, Apple will reduce iPhone Air production orders to roughly “end of production” levels. Production orders, starting in November, will be “less than 10% of the volume compared to September,” one supply chain manager said. OK.
This report comes just weeks after Apple launched the iPhone Air in China, although this would seem to indicate that demand outside the Chinese market is particularly weak for Apple’s thinnest and lightest phones to date. According to A Survey conducted by KeyBanc Capital MarketsThere is “virtually no demand for the iPhone Air, and limited willingness to pay for a foldable device.” The survey, conducted for investors, found that demand for other iPhone 17 models remains good, with a continued shift towards the Pro and Pro Max models. KeyBanc also noted that AI features have not yet meaningfully influenced purchasing decisions, despite the few mentions of AI through Apple’s latest events and marketing materials.
The iPhone Air, which launched in September starting at $999, is Apple’s thinnest iPhone ever at just 5.6mm thick; It is smaller than a pencil. Despite its titanium frame, the iPhone Air is, as the name suggests, incredibly light. In fact, we haven’t seen an iPhone in this light since 2020, when Apple released the iPhone 12 mini. While you might think a phone this thin and light would need that Compromise on designHowever, it still features a 48-megapixel rear camera — the exact same main camera that powers the iPhone 17 and 17 Pro — and excellent battery life that “lasts all day,” according to Apple. Although battery life doesn’t quite reach the heights of the iPhone 17 or 17 Pro, Apple designed a $99 MagSafe battery pack specifically for the device to extend battery life up to 40 hours.
One indicator of weak demand: The iPhone Air has remained immediately available to ship on Apple’s website in all colors since launch, while the iPhone 17 and iPhone 17 Pro are showing shipping delays of two to three weeks.
The iPhone Air’s struggles mirror those of the Samsung Galaxy S25 Edge, which the company reported Plans to continue were cancelled After the device sold only 1.31 million units until August. In comparison, the Galaxy S25, S25 Plus, and S25 Ultra sold 8.28 million, 5.05 million, and 12.18 million units, respectively, in the same time frame. Samsung has reportedly stopped production of the Galaxy S25 Edge and… I canceled my Galaxy S26 Edge Due to declining sales.
Share this content:
Post Comment