Kylie Jenner rocks a new shoulder-length haircut in a burgundy workout set

Kylie Jenner A new haircut is flaunting and a sporty side fans can’t stop talking about.

The 28-year-old mother of two shared Instagram Thursday burgundy sports bra and shorts workout series of photos with matching aloe duffel bag. She captioned the photo, which was a joint Instagram with Alo, “fall in california @alo.”

The beauty mogul struck a sultry pose as she leaned against the door, showing off her toned look. Three gold bracelets flashed on her wrists as she clutched her large duffel bag.

Kylie Jenner showed off her sporty fall look with a matching duffel bag in a burgundy aloe set in photos she shared on Instagram. (Kylie Jenner/Instagram)

It included a selfie she took in one of her luxury vehicles. She wore her trademark nude matte lip to complement the fall vibe of her post. One fan also noted in the comments, “She cut her hair omg (heart eye emoji).”

Kylie Jenner left little to the imagination when she revealed a cutout mini dress

She showed off a short, shoulder-length cut that framed her face.

Kylie Jenner shared a close-up selfie from inside her car, showing off her sleek shoulder-length hairstyle and soft fall makeup look. (Kylie Jenner/Instagram)

Her matching Alo bag, which retails for $3,600 in the brand’s stores, sat on the passenger seat.

Like what you’re reading? Click here for more entertainment news

Kylie Jenner’s matching Alo duffel bag sat on the passenger seat in her Instagram post on October 23, 2025. (Kylie Jenner/Instagram)

Jenner’s post comes just days after she celebrated a decade of Kylie Cosmetics with family and friends, sparking talk of a throwback to her “King Kylie” era.

A Recent Promo Her new King Kylie Cosmetics collection divided fans, with critics describing it as “deeply out of touch”.

After sharing the teaser, Jenner’s comments section lit up with excitement from fans and friends. Hailey Bieber wrote “even” if Lauren Sanchez Bezos Added a hand up emoji. “King Kylie is back,” exclaimed one fan, adding, “We’re back.”

Click here to view app user posts

Still, not everyone was on board with the new campaign. Earlier this month, Jenner drew criticism after posting a short Instagram clip showing her walking down a prison hallway in handcuffs as part of a promo for the King Kylie relaunch.

Some social media users have called the images “out of touch,” pointing to ongoing ICE raids and protests across the country and finding the video tone-deaf in renewed conversations about law enforcement.

Kylie Jenner reacts to handcuffed gel promo video for new cosmetics launch

Kylie Cosmetics first launched Kylie Lip Kits in November 2015, three lip shades that sold out in minutes. A few months later, Jenner expanded the line and officially relaunched it as Kylie Cosmetics in February 2016.

Her fans have called the star a nostalgic King Kylie era who sported colored hair, statement lips and the start of her beauty empire. She shared a tweet and selfie on October 10 and wrote, “If this happens to me King Kylie Collection What products would you like to see?”

Kylie Jenner poses with her hands in her hair, showing off black hair with teal ends while wearing a black leather zip-up top. (Kylie Jenner/Instagram)

From there, excitement grew and anticipation for a revival launch grew. She continued to tease, posting photos on Instagram playing up her childhood where it all began.

Click here to sign up for the entertainment newsletter

She also shared throwback photos of the front of the 10-year-old exhibition pop-up in Los Angeles. She raved with the caption, “Are you ready?!!!! LA!!!! Where it all started!!! The first official pop up in 7 years to celebrate 10 years of KYLIE Cosmetics!!!!! @kyliecosmetics.”

Kylie Jenner sets pulses racing in polka-dot bikini photos ahead of summer swimsuit launch

Kylie Jenner attends the WSJ Magazine 2023 Innovator Awards at the Museum of Modern Art on November 1, 2023 in New York City. (Dia Dipsupil/Getty Images)

At its peak, there was Kylie Cosmetics valued at $1.2 billion, Solidifying Jenner at 21 as 2019’s youngest “self-made” billionaire, according to Forbes.

Click here to download the Fox News app