The chaotic future of AI video is coming soon. Clickbait was just the beginning – “watchbait” would come.

This week we integrated OpenAI’s Sora 2 into Synthesia. Businesses can now drop cinematic footage in AI avatar videos They are already doing it on our platform. As I experiment with the new OpenAI model, I feel more confident than ever about the next two years for the Internet It’s going to be weird and creative and dirty and wonderfullump sum. This will reset how brands, employees, and customers think about what makes good video.

We’ve seen this before. When large language models became mainstream, the early reaction was euphoria, quickly followed by anxiety The web will be drowned in automatically generated text. The same pattern is repeated in the video, but faster and louder. We are now in the group experimentation stage. People push technology to its limits. Next comes the product phase where companies turn the novelty into a workflow that actually matters.

with Powerful video templates Now available to anyone with a browser, the Internet will soon be flooded with high-volume, high-intensity clips designed to shock, ridicule, or dopamine. It will be both entertaining and exhausting to tell what was filmed and what was made.

But once the novelty wears off, no one will care how the video was produced. Every media transformation goes through this cycle. The animators discussed cameras. Print its digital discussion. Debates over provenance heat up, then cool, as the public sets uniform standards on value. Was it worth my time? Did you learn anything? Did it help me make a decision faster? We’ll stop caring if the video comes from an iPhone or GPU, except in specific formats like news or sports.

Until then, things are going to get very weird, very fast. As production costs collapse, we’ll see an explosion in AI-generated “viewtime”: short, disposable clips optimized for quick scrolling. Platforms will rush to launch AI-driven creative tools, donate, populate feeds, and monetize the engagement loop through ads.

expected Synthetic news broadcast, “Live” performances are endlessPersonal stories and cinematic worlds that never existed before. To overcome this, we will need better media literacy. Authenticity bars like watermarks that survive modifications, source encryption, and clear platform-level disclosures.

In the enterprise world, Sora 2’s impact will be slower. Companies aren’t trading in eight-second AI slowdowns, they’re buying measurable business results. For obstetric video to be useful, it must do more than shock. It should lead to measurable results: faster creation, lower costs, and higher engagement. This means integrating templates into entire workflows — editing, guardrails, translation, versioning, collaboration, distribution, and analytics.

We see that already. One of the world’s largest food and beverage companies used this new integration to update safety training videos across facilities. instead of Standard AI avatar With hygiene rules included, they posted a walking and talking chocolate bar to deliver the same message. It won’t win Cannes, but it grabs attention and makes the message stick.

So, let’s be clear: despite the froth, AI audio and video are here to stay. What seemed like science fiction in 2021 is now available in product updates. ChatGPT’s Voice Mode has redefined human-computer interaction. Younger generations increasingly rely on social videos and AI searches for entertainment and information, rather than the open web, causing 8% decrease in Wikipedia traffic year-on-year. In video, we’ve crossed the threshold of “good enough” for most business situations, and “great” is on the horizon.

As video production costs approach text production costs, the new competitive unit is clarity, creativity, and trust. Our Sora 2 integration moves in this direction – not just a fun demo, but a tool to help teams tell better stories, faster.

The madness will pass. The flood will recede. What will remain is the same question every creator has asked for a century: What is the best way to say what we need to say?

Most often, the answer will be AI video.

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